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9 Ways to Know Your Community is Awesome

The Fast Company Expert Blogger Drew Neisser recently featured a post on 9 Ways To Measure The (Actual) Success Of Your Social-Media Community. The post uses metrics gleaned from the successful SAP...

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A Good Social Experience Drives Brand Loyalty + $

Brand and marketing guru David Aaker’s article Brand Building and Social Media reminds us that social is another medium brands can use to create an emotional connection with customers.  When a company...

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5 Attributes of a Socially Optimized Business

The Dachis Group has created an engaging Infographic to help visualize the differences between socially optimized and socially un-evolved businesses.  The full Infographic is available below but here...

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3 Mobile Apps that Make You More Social

Previous posts have discussed how social and mobile are changing marketing as well as the trend of social and mobile converging.  This post takes things further with three apps that make your mobile –...

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Pinterest: Open for Business

Online bulletin board site Pinterest is a social media rocket ship. It now has over 10 million users and generated more referral traffic in January to company websites and blogs than YouTube, Google+...

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How to Sell More: Listen to Social Consumers

Social Consumers Are Sharing Your Growth Plan Every day, social consumers share – for free! – the kinds of data that companies pay market researchers a lot of money to help them gather. By monitoring...

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